Over the course of my life, I’ve worn many hats. I’ve worn the frontman hat, the minister hat, the taxi driver hat, the server hat, the salesman.... The list can get pretty long, I’ll save you the gory details. Recently, I’ve found myself wearing the “head of web and creative” hat at Planful. Though I like the hat, and it suits me well, I’m looking for a role that is less of a head and more of a hat. Though I love the challenge of constantly changing hats to manage both a web and creative team, I’m looking to focus my skills within product design. I’ve realized the hat I like to wear most right now, is the “designer leader in the weeds solving a complex user problem” hat.
More about me:
Jason is a lighthearted and passionate design leader. His background in sales, digital marketing, and design has helped him build teams and products alike. He likes to keep his head low, and ears open to listen for any bit of feedback that can take a product from good to a great.
Relume was started by two guys with the same mission.
Our story starts 8 years ago... Strap in.
Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”
Adam, Co-founder of Lumio
Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!
Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.
The name "Relume" is born.
relume
[ri-loom]
To relight or rekindle (a light, flame, etc.)
To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume